Hanoi, Vietnam – October 20, 2026 – Lux Travel DMC has announced its second familiarisation (FAM) trip of 2026, scheduled for November, to showcase new travel itineraries connecting Vietnam and Cambodia. The initiative builds on the company’s ongoing efforts to develop distinctive private travel experiences across both destinations, giving international travel professionals and media a closer look at the cultural, natural and community-based experiences that can shape a more meaningful journey through Southeast Asia.
As travellers increasingly seek experiences that offer a deeper understanding of the places they visit, multi-country travel is evolving beyond a checklist of major attractions. Vietnam and Cambodia share historical connections, regional trade networks and the influence of the Mekong River, yet each destination has its own cultural identity, landscapes and everyday rhythms. Bringing these elements together thoughtfully requires more than connecting destinations on a map; it calls for careful planning, local expertise and an understanding of how travellers want to experience each place.
Against this backdrop, Lux Travel DMC is using the November FAM trip to present new itinerary concepts that connect the two countries through a more considered approach to travel design. The programme is intended to help participants understand how private journeys can combine established highlights with experiences that reveal local life, cultural traditions and the distinct character of each destination.
The November initiative follows the company’s 13-day FAM trip held from June 17 to 29, 2026, which brought international media, creators and opinion leaders to Vietnam. The earlier programme explored destinations including Hanoi, Ninh Binh, Lan Ha Bay, Hue, Hoi An, Ho Chi Minh City and the Mekong Delta, while introducing new travel products in Vietnam and Cambodia. The second trip extends this product-development effort, with a specific focus on presenting new cross-border itinerary possibilities to an international audience.
For Lux Travel DMC, a familiarisation trip is not simply a tour of destinations or accommodation. It is an opportunity for participants to experience how a journey works in practice, assess the quality and relevance of its experiences, and understand how different components can be brought together for particular types of travellers. Direct exposure to destinations and local partners also helps travel professionals communicate the character of an experience more accurately when advising their own clients.
“Vietnam and Cambodia have remarkable cultural depth, but a successful journey between the two countries depends on how that depth is presented to each traveller,” said Dr. Pham Ha, Founder and CEO of Lux Travel DMC. “Our goal is to develop journeys that feel connected and personal, rather than simply combining well-known places. By inviting international partners and media to experience our new itinerary concepts, we can demonstrate how local knowledge, thoughtful pacing and meaningful encounters contribute to a more rewarding travel experience.”
The company’s approach places particular importance on personalisation. Travellers may have different priorities: some are drawn to history and architecture, while others value food, nature, time with local communities or opportunities to slow down between destinations. A well-designed private journey can accommodate these interests while maintaining a coherent travel rhythm, with transport, accommodation, guiding and activities planned around the needs of each group.
This flexibility is especially relevant for Vietnam-Cambodia travel, where the experience may involve several destinations and different cultural settings within one trip. Rather than treating Vietnam and Cambodia as separate stops, itinerary planning can help travellers understand their connections while recognising the traditions and stories that make each country distinct. The aim is to create a journey in which the transitions between places contribute to the overall experience, rather than becoming logistical interruptions.
The FAM trip also supports Lux Travel DMC’s wider engagement with international travel professionals, media and content creators. By providing first-hand exposure to new products, the company seeks to encourage more informed destination storytelling and help partners identify experiences that suit different audiences. Their perspectives can also offer valuable feedback as itineraries are refined for future travellers.
“Luxury travel should be defined by the quality and relevance of the experience, not simply by the number of places visited,” Dr. Pham Ha added. “For us, it means understanding what matters to each traveller and creating the conditions for genuine discovery, with comfort and attentive service supporting the journey. Our work across Vietnam and Cambodia is guided by that principle.”
Through its second FAM trip of 2026, Lux Travel DMC aims to strengthen awareness of its evolving Vietnam–Cambodia travel portfolio and demonstrate how cross-border journeys can be designed around cultural understanding, individual interests and local expertise. The initiative reflects the company’s continued focus on developing private travel experiences that connect international visitors with the character of Southeast Asia in a thoughtful and personal way.
About Lux Travel DMC
Founded in 2005, Lux Travel DMC is a Vietnam-based destination management company and a member of LuxGroup. The company specialises in tailor-made private luxury travel in Vietnam and Southeast Asia, combining local expertise, personalised service and authentic cultural experiences. Its approach centres on creating journeys that reflect each traveller’s interests while connecting visitors with the destinations and communities they encounter. For more information, visit luxtraveldmc.com.
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Company Name: Lux Travel DMC
Contact Person: Nguyen Huyen
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Country: Vietnam
Website: https://luxtraveldmc.com/
