Inspired by SVEDKA Vodka Water’s signature transparent can, SVEDKA’s Clearest Gameday Collection serves up limited-edition looks and clear tailgating essentials for football season and beyond. 

LOUISVILLE, Ky., Oct. 5, 2026 /PRNewswire/ — Clear bags may be stadium standard, but SVEDKA Vodka Water is taking transparent gameday style a whole lot further. 

Introducing the SVEDKA Vodka Water Clearest Gameday Collection: a limited-edition lineup that brings the brand’s signature transparency beyond the can with fashion and lifestyle essentials made for tailgates, watch parties, and everything in between. 

From pre-game fun to sideline seats, gameday style has become a cultural moment all its own. And while clear-bag policies have made transparency a stadium necessity, SVEDKA is turning it into a full-on gameday aesthetic. Inspired by SVEDKA Vodka Water’s transparent can, the SVEDKA Vodka Water Clearest Gameday Collection brings the brand’s signature clarity to life through see-through materials, flavor-inspired details, beverage-ready functionality, and unmistakable SVEDKA energy. 

“Gameday style has become a big part of football season, and we wanted to have some fun with something already important to fans and stadium-goers,” said David Binder, Senior Brand Director at SVEDKA. “The SVEDKA Vodka Water Clearest Gameday Collection takes the transparency that makes SVEDKA Vodka Water stand out and brings it to life in a way that is playful, fashionably functional and football ready.” 

The SVEDKA Vodka Water Clearest Gameday Collection is inspired by each of the flavors in SVEDKA Vodka Water’s lineup and includes: 

• An oversized clear jersey in a strawberry-inspired colorway, featuring #90 on the back as a nod to SVEDKA Vodka Water’s 90 calories per can. (price: $4) 

• A peach-inspired, fillable and transparent vest that takes ‘waterproof’ to a whole new level, designed to serve as the ultimate functional statement layer for your tailgates. (price: $8) 

• An inflatable tailgate chair and footrest with tropical pineapple vibes, featuring built-in drink holders and a can-top ottoman for kicking back at the tailgate. (price: $18.99) 

• A transparent suit inspired by SVEDKA Vodka Water Lime and complete with a built-in chest-pocket can holder, designed for keeping your drink close from the pregame to the final whistle. (price: $90) 

To celebrate the collection’s launch, SVEDKA teamed up with model and fashion influencer Sophia Culpo to bring one standout piece from the collection to life with its official gameday debut on Sunday, October 4th.

Fans can purchase The SVEDKA Vodka Water Clearest Gameday Collection beginning October 9th at https://svedka.com/gameday for prices between $4 and $90. Quantities are limited and sure to clear out quickly — so snag yours early.

The SVEDKA Vodka Water Clearest Gameday Collection continues to celebrate SVEDKA Vodka Water’s clear and refreshingly simple vision and taste. The ready-to-drink vodka water delivers 90 calories, zero sugar, zero carbs and zero bubbles and is available in four fruit-forward flavors: Strawberry, Peach, Lime and Pineapple. Each flavor serves as inspiration for a different piece in the collection, bringing a pop of color to an otherwise totally clear lineup. 

SVEDKA Vodka Water is available at retailers nationwide in 8-count variety packs and 12-ounce single-flavor cans. 

To learn more and stay up to date on all things SVEDKA moving forward, follow along on Instagram @svedkavodka and TikTok @svedkavodka. 

About SVEDKA Vodka 

SVEDKA Vodka is an award-winning spirit, distilled four times for a clean, crisp taste that’s as bold as it is smooth. As both the fastest-growing vodka and total spirits brand in the U.S., SVEDKA is a crowd-pleasing favorite, perfect for mixing cocktails. Available in 80-Proof, 100-Proof, and a vibrant lineup of flavors including Strawberry, Raspberry, Peach, Citron, Vanilla, Clementine, Blackberry, Banana, Mango Pineapple, Strawberry Lemonade, Blue Raspberry, and Cherry Limeade. 

PLEASE DRINK RESPONSIBLY. SVEDKA VODKA, 35-50% ALC/VOL. SAZERAC CO., LOUISVILLE, KY.

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SOURCE Sazerac