Spanning nearly 21 feet across a wrap-around, 270° canvas of more than 20 million pixels, this installation is the widest Immersive Cube® ever deployed.
BEREA, OH, UNITED STATES, August 19, 2026 /EINPresswire.com/ — Advent, a premier experiential design and technology firm, today unveiled The Immersive Cube®, the centerpiece of The Browns Experience center, a new sales and preview environment created for the Cleveland Browns and Haslam Sports Group (HSG) in support of the team’s new Huntington Bank Field and its surrounding mixed-use entertainment district in Brook Park, Ohio. Advent designed, engineered, and installed The Immersive Cube® experience.
Spanning nearly 21 feet across a wrap-around, 270° canvas of more than 20 million pixels, this installation is the widest Immersive Cube® ever deployed. Guests step inside a live, fully navigable digital twin that ranges from a 25-square-mile view of Cleveland and the surrounding region down to individual premium spaces within the new stadium and district — the largest geospatial environment and the most comprehensive real-time architectural deployment Advent has ever brought into the platform.
“This space gives our fans a first look at what’s ahead, a stadium built around them, their traditions and their passion for this team,” said Haslam Sports Group Managing Partners Whitney Haslam Johnson and JW Johnson. “We can’t wait for fans and partners to walk through and feel that excitement for themselves. From the stadium model to The Immersive Cube, we want our fans to feel like they are truly part of the fabric of the new Huntington Bank Field, long before the stadium ever opens.”
“Our goal with the Cleveland Browns was to push the technical capabilities of The Immersive Cube® further than ever before,” said John Roberson, CEO of Advent. “Instead of relying on static renderings or pre-recorded video walkthroughs, we created a fully live, interactive environment where sales executives can explore any corner of the stadium and surrounding region in real time based on what the client wants to see”.
A Live, Consultative Sales Experience — Not a Scripted Tour
Rather than relying on pre-rendered animations or a fixed presentation, the Immersive Cube® is driven directly from live architectural data. Sales executives can respond instantly to a prospect’s questions, navigate anywhere within the development at any scale — from the masterplan down to a single suite — compare sightlines, and explore amenities in real time, tailoring every journey to the guest in the room.
Key features of the installation include:
The widest Immersive Cube® ever installed in a North American professional sports sales center, spanning almost 21 feet and designed to comfortably host up to 16 guests at once.
A live, fully navigable digital twin covering more than 25 square miles of Cleveland and the surrounding region — the largest geospatial environment ever brought into an Immersive Cube®.
A live architectural digital twin of the entire mixed-use development, letting sales executives move seamlessly between the masterplan and individual premium spaces and amenities.
No VR headset required — the full 270° environment wraps walls, ceiling, and floor into a single seamless canvas.
Powered by NVIDIA’s latest Blackwell GPU architecture, delivering the performance required to render a city-scale environment and complex architectural model at high fidelity with smooth, responsive navigation.
Powered by the Advent Operating System™ (AOS), giving hosts instant, single-screen control to toggle between environments at the click of a button.
Built on the Advent Operating System™ (AOS)
The Immersive Cube® is powered by the Advent Operating System™ (AOS), the engine behind every Advent immersive experience, built from decades of expertise and hundreds of deployments. AOS gives operators total control from a single screen — from small adjustments to full-scale takeovers — instantly and effortlessly. With drag-and-drop tools, real-time scene switching, and personalized messaging, AOS lets the Browns and HSG adapt the experience on the fly and create tailored moments for every guest who walks through the door.
About Advent
Advent is a world-class experiential design and technology company that transforms physical spaces into captivating storytelling environments. By combining brand strategy, design, interactive technology, and digital content, Advent helps sports franchises, universities, and corporate leaders connect deeply with their audiences, drive engagement, and generate revenue. In 2025, Advent introduced The Immersive Cube® technology powered by the Advent Operating System (AOS). The Cube is a seamless 270-degree LED canvas that transforms walls, floors and ceilings into an immersive experience that brings future vision to life. To date, The Immersive Cube ® has been installed in Las Vegas, NV, Charlotte, NC and Berea, OH. To learn more, visit www.adventmovespeople.com.
Media Contact:
Susan Shafer
SVP Marketing
susan.shafer@adventmovespeople.com
615-516-6669
Susan Shafer
Advent
+1 615-516-6669
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