Prove, the leader in digital identity, today announced the launch of its inaugural Executive Advisory Board and the completion of its first convening in New York City. Bringing together senior leaders across financial services, payments, commerce, compliance, and AI-native companies, the board met to examine one of the most pressing unsolved questions in digital commerce: who is responsible for a transaction when the actor is no longer human? As AI agents begin to browse, decide, and transact autonomously on behalf of consumers, the systems built to establish identity and assign accountability must adapt to meet the moment.
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Prove Executive Advisory Board inaugural meeting in NYC: Convening leaders in fraud, compliance, payments, commerce, and AI
The urgency is no longer abstract. AI tools have driven the cost of impersonating a person — synthesizing a voice, generating a face, fabricating an identity — toward zero. As that attack surface expands, the frameworks enterprises rely on to establish trust are being stress-tested in ways they were never designed to handle.
“Every leap forward in how we transact has created a window — a moment before trust catches up to technology where fraud fills the vacuum. We’re in that window right now,” said Adi Marom, Chief Customer Officer at Prove. “Prove’s advantage is that we’ve been building the infrastructure to close that window for over a decade, using signals rooted in real human historical digital behavior that AI cannot replicate or fake. This Executive Advisory Board exists to explore how we leverage this unique asset, and how to ensure the industry doesn’t spend the next decade playing catch-up.”
Members of the newly-formed Executive Advisory Board include:
- Ajay Patel, Head of World ID, Tools for Humanity
- Karn Nahata, Product & Partnerships, Tools for Humanity
- Brandt Smallwood, President, Bilt
- Cindy Turner, Chief Product Officer, Global Payments
- David Fapohunda, Managing Director, Operations Strategy, Transformation, Data Science & Analytics and Delivery, Barclays
- Garreth Core, Vice President of Product, Insights and Design, FanDuel
- Jalpesh Chitalia, Vice President, Growth Products, Visa
- Jeff Bashore, Senior Vice President, Head of Member Protection, USAA
- Jen Martin, Executive Vice President, Head of Fraud & Claims, Citizens Bank
- Karan Puri, AVP & Head of Product, Enterprise Digital, TD
- Lesley O’Neill, Chief Compliance Officer, Binance.US
- Max Axler, Executive Vice President and Chief Credit Officer, Synchrony
- Naaz Nichols, Chief Experience Officer, Care.com
The board spans the institutions and industries at the intersection of this challenge: fraud and compliance leaders from major banks and fintechs, payments and commerce executives navigating the agentic transition, and builders at the frontier of AI-native identity infrastructure.
“Trust has become one of the most important forms of infrastructure in today’s digital economy,” said Karan Puri, AVP & Head of Product, Enterprise Digital, TD. “This board creates an important forum for leaders to share perspectives and help shape the future of identity, fraud prevention, and digital commerce.”
The board convenes formally twice each year under Chatham House Rules, designed to enable the candid, cross-industry dialogue that can’t happen within any single organization. Its mandate is to stress-test assumptions, surface emerging threats, and help define what trust infrastructure must look like in a world where consumers, businesses, and AI agents increasingly transact in real time and where getting identity wrong is no longer a friction problem, but a systemic one.
These insights will directly inform Prove’s long-term innovation strategy and product roadmap, enabling the company to continue delivering market-leading solutions that help enterprises reduce fraud, strengthen security, improve compliance, and create frictionless customer experiences.
About Prove Identity, Inc.
Prove makes identity work – verifying real people, businesses, and agents in real time without friction or guesswork. Trusted by 19 of the top 20 U.S. banks and thousands of leading brands worldwide, Prove helps the biggest names in banking, fintech, crypto, gaming, commerce, insurance, and healthcare grow with confidence. Prove’s identity verification and authentication solutions streamline onboarding, prevent fraud, and deliver seamless customer experiences across channels. With Prove, identity is no longer a question – it’s proven. Learn more at www.prove.com.
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