Barbara Spector, CEO of SmartMovesInc and a nationally recognized sales expert with 27 years of experience, is helping organizations uncover the real reasons their sales results fall short, often hidden in plain sight.
Known for her ability to diagnose complex sales challenges at their core, Spector leads a comprehensive Sales Assessment & Sales Diagnostic, often referred to as a “Sales MRI.”
The program goes beyond traditional sales tools to identify the underlying factors impacting performance consistency, hiring decisions, culture, and forecast accuracy.
“Most leaders already sense something isn’t working – pipelines slow, forecasts miss the mark, or results swing unpredictably from quarter to quarter,” said Spector. “What’s missing isn’t effort. It’s clarity.”
SmartMovesInc’s approach combines scientific, data-driven analysis with a deep understanding of human behavior. The Sales Assessment and Diagnostic reveal what is truly happening within a sales organization, what’s working, what isn’t, and why, providing leaders with objective insights no resume, interview, or CRM report can deliver.
Unlike short-term sales training or motivational programs, the SmartMovesInc engagement is a structured, nine-month process designed to create lasting change. Through skill development, mindset shifts, and habit formation, organizations build sales teams that perform with confidence, consistency, and integrity long after the program concludes.
Spector’s work is widely respected across industries, with clients including NEC North America, ImageFirst, Carbo Ceramics, Corning Cable Systems, and Alliant.
5-Star Testimonials Include
“The Sales MRI that Smartmoves Inc. offers is a comprehensive tool designed to evaluate and enhance the performance of sales teams. We worked with Barbara Spector from Smartmoves inc. when I was Executive Vice President – Sales in the building materials industry. With her tools we increased our topline revenue by $20mm in just 12 months.
From the discoveries found in the Sales MRI, as part of our new strategy, we wanted to differentiate from our competitors and move towards having our sales teams sell through a value-added defined sales process, which the analysis identified as clearly missing. The outcome was to regain our leadership in the industry, increase our margins and provide a positive customer experience.
We are winning twice as much business today with fewer salespeople and 25 percent less proposal dollars quoted at higher margins.” David Johnson, Executive VP, All Weather Windows
“Smartmoves’ sales training program, under the outstanding leadership of Barbara Spector, has had a profound impact on Carbo Ceramics Inc.
Barbara’s expertise in coaching our executive sales management team, sales directors, and frontline sales staff has significantly transformed our operations. Through her astute guidance, we have implemented new hiring processes, innovative coaching methods, and effective sales tactics.
This training has not only enhanced our team’s performance but has also led to measurable returns, as evidenced by our improved sales figures by 28% in just 12 months, and overall productivity.
We wholeheartedly endorse Smartmoves and Barbara Spector for any organization aiming to advance their sales strategy and achieve tangible results.” Max Nikolaiv, Sr. Sales VP, Carbo Ceramics
In addition to her consulting work, Spector is a sought-after podcast guest, frequently invited by top one-percent hosts for her clear, insightful perspective on sales leadership and organizational performance.
At the core of SmartMovesInc’s methodology is the belief that data provides clarity, while people provide purpose. By removing guesswork and eliminating subjectivity, the firm equips leaders with a reliable framework to develop sales teams that consistently deliver results. ”
About SmartMovesInc
SmartMoves,Inc. is a sales consulting firm led by CEO Barbara Spector, specializing in sales assessments, diagnostics, and long-term performance development.
The firm blends scientific analysis with a human-centered approach to help organizations build strong, sustainable sales teams grounded in confidence, intention, and integrity.
Email: barb@smartmovesinc.com
Media Contact
Name
SmartMoves
Contact name
Barbara Spector
Contact phone
(415) 720-5063
Country
United States
Url
https://www.smartmovesinc.com/
