JOYX Inc. (“JOYX”), a Physical AI company, and Hitch Interactive, a robotics company, today announced a strategic partnership to accelerate the deployment of embodied AI systems in real-world commercial environments.
Under the partnership, JOYX provides the data side of the stack: capture, spatial reconstruction, and verification of human and robot demonstration data, and conversion of that data into embodiment-ready, metric-accurate data through its real-to-real pipeline. Hitch Interactive provides the robotics side: access to its Hitch Open robotics platform, standardized hardware and control interfaces, open-source software stack, and the real-world environments in which those platforms operate. Together the parties intend to deliver complete, deployable capability packages for specific vertical scenarios rather than isolated components.
Closing the real-to-real loop. Most robot learning today depends either on teleoperation, which is accurate but cannot scale to the diversity of the real world, or on simulation, which scales but leaves a persistent gap between simulated and physical behavior. Real-to-real takes a different path: real-world video and sensor capture is reconstructed into metric 3D, retargeted onto a specific robot embodiment, verified against physical constraints, and returned to a real robot as training data. The loop begins and ends in the physical world.
“Physical AI is gated by one thing: knowledge of the physical world that a machine can actually act on,” said Tong Zhang, Founder and CEO of JOYX. “Raw video of the real world is abundant and nearly free; verified, metric-accurate understanding built from it is scarce and valuable. That is what JOYX builds — spatial intelligence from ordinary video, carried through our real-to-real pipeline all the way onto real robots. Hitch Interactive gives us the interfaces and the fleet to prove it where it matters: working systems in real vertical scenarios.”
“The gap in physical AI is increasingly not about hardware — it is data that robots can actually learn from,” said Allen Yang, Co-Founder of Hitch Interactive. “JOYX holds a genuinely unusual position here, with a solution set built to close exactly that gap. Pairing it with open, standardized interfaces means a capability proven on one platform can move quickly to many, which is what the field needs.”
About JOYX Inc.
JOYX Inc. is a U.S. Physical AI company that builds spatial intelligence — metric, three-dimensional understanding of the physical world — from ordinary video. Its JoyAd division delivers AI-powered virtual advertising insertion into live sports broadcasts, and its Physical AI division turns real-world video into verified, metric-accurate, embodiment-ready robot training data.
Website: www.myjoyx.com
About Hitch Interactive
Hitch Interactive is a U.S. robotics platform company based in San Ramon, California. The company develops robotic platforms and standardized robot interfaces and open-source software that put embodied systems to work in real-world environments, with a focus on open, interoperable interfaces that let capability developed on one platform transfer across many. Hitch Interactive also created and operates the Hitch Open World AI Championships, the world’s first physical intelligence competition platform in real natural environments — spanning AI autonomous racing and the Hitch Open Ping-Pong Embodied (HOPE) AI Challenge.
Website: www.hitchinteractive.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20260910235094/en/
Media gallery
