Noibu, the leading ecommerce analytics & monitoring platform, today announced the deepening of its investment in the Shopify Plus segment. Building on years of work with Shopify Plus retailers, Noibu’s platform now serves Shopify Plus merchants across every build — from Liquid themes to full headless builds — with the same purpose-built platform, ready from day one.
Alongside the expansion, Noibu is bringing two new AI capabilities — Explorations and Noibu MCP — that let any member of an ecommerce team ask real business questions about their store in plain English.
As an official Shopify partner, Noibu works across every Shopify Plus configuration. Core ecommerce events — order value, UTM, product data, and checkout events — come pre-configured from the Shopify API, eliminating the SDK configuration and manual tagging that typically delay time-to-value on analytics platforms.
The expansion comes at a moment when Shopify Plus merchants are navigating compounding ecosystem complexity. Theme updates, an expanding app marketplace, and increasingly sophisticated checkout extensions create new friction surfaces that traditional analytics tools weren’t designed to monitor. Merchants increasingly describe themselves as data-rich but insight-poor, with five dashboards open and no clear answer to why conversion moved.
“Shopify Plus merchants have more dashboards than answers,” said Kailin Noivo, President and Co-Founder of Noibu. “They can see conversion dropped yesterday but they can’t see which theme update caused it, which app is slowing down the cart, or what broke inside checkout. We built Noibu to bring all of that into a single pane of glass, and we’ve made sure it works on Shopify Plus from the moment a merchant installs.”
What Noibu Delivers on Shopify
Noibu surfaces conversion opportunities across three key areas — technical issues, site performance, and user behaviour — and ties every insight directly to business impact:
- Out-of-the-box ecommerce analytics. Shopify-specific events and commerce data come pre-configured from the Shopify API. Install from the App Store and insights surface within minutes, without dedicated analytics headcount.
- Checkout and UI extension visibility. Through Shopify’s Web Pixels API, Noibu captures session-level progression through Shopify checkout along with errors from UI extensions — loyalty widgets, shipping protection, post-purchase surveys — that would otherwise go undetected.
- Revenue-impact prioritization across the shopper journey. Noibu surfaces where shoppers engage, where they drop off, and where the experience breaks down across the storefront — then ranks every opportunity by business impact so product, UX, and ecommerce teams know what to prioritize first.
- Automatic capture of Shopify template updates. Release Monitoring detects when a merchant’s Shopify template changes and ties downstream conversion shifts to the change, giving teams a clear view of what moved and why.
- AI-native access via Explorations and MCP. Through Noibu’s AI Explorations product and Model Context Protocol integration, ecommerce teams can run AI-driven workflows on their Noibu data — including automated bug fixes, performance improvements, revenue leak detection across ad campaigns, and PDP content optimization — directly from AI tools like Claude and Cursor without leaving their workflow.
- Full session context. Sessions capture the complete shopper journey with ecommerce context, funnel progression, and linked technical detail, so teams investigate from the same source of truth.
Proof from the Shopify Customer Base
Noibu’s Shopify customer base spans the full range of the ecosystem. Mejuri, the direct-to-consumer fine jewelry brand, adopted Noibu during its migration to Shopify Plus on Hydrogen. When a third-party cart component introduced a silent checkout-blocking error during the POC phase, Noibu surfaced the issue with full technical context. Mejuri’s engineering team reproduced and resolved it in under 30 minutes. The POC phase projected $1.2 million in recovered customer lifetime value and a 70% reduction in developer time spent on bugs.
“We had just launched on Shopify and we had a massive issue with an infinitely spinning cart,” said Senior Director of Engineering at Mejuri. “Through the POC phase, we were able to get errors from Noibu and resolve that issue in about 30 minutes.”
Rvinyl, the automotive and home DIY retailer, used Noibu to migrate 15 years of legacy infrastructure — spanning more than 500,000 pages — onto Shopify. The team ran parallel monitoring before going live and launched with only six known issues, protecting years of accumulated PageRank. Post-migration, Rvinyl realized 32% total revenue growth and an 11% lift in average order value, driven by issue resolution, site speed improvements, and heatmap-led journey optimization.
“Noibu started as bug detection software for us — the secret power to validate issues we couldn’t replicate,” said Philip Krynsky, CEO and Founder of Rvinyl. “But now we see it as a partner and an ecosystem; we use it beyond bugs, layering session replay with UX insights like heat maps to understand the customer journey.”
Availability
Noibu is generally available to Shopify Plus merchants today. Plus merchants can install directly from the Shopify App Store or book a demo at noibu.com/demo. Explorations is currently available in beta for Noibu customers; Noibu MCP is rolling out to Noibu customers using Claude, ChatGPT, Gemini, and other LLM platforms.
About Noibu
Noibu is an ecommerce analytics and monitoring platform that helps brands understand not just what’s happening on their site, but why. Built on an ecommerce-native data model spanning commercial, behavioural, and technical signals, Noibu gives product, UX, marketing, and merchandising teams the answers they need to act with strategy and intent.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260512978554/en/
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